PAMPER has known cats for over four decades.

Great brands don’t just happen overnight. They are expertly crafted over many years, by multiple passionate experts. They are continuously reevaluated and meaningfully evolved in line with customers’ needs. Our story is no different.

Keep scrolling to experience the evolution of PAMPER.


Brand Timeline

1978

PAMPER launched (Chunky Loaf format in cans)

1982 - 1992

PAMPER Kitten, followed by various additions to adult until 1992

1995

PAMPER Chunky Meat formats launch

1997

PAMPER Saucy Cuts launch

1999

PAMPER Saucy Mince launch

2000

PAMPER Fine Cuts - single serve pouches launch

2001

Nestlé Purina acquires Pets Products from Tiger Brands

2003

FRISKIES Fine Cuts replaces PAMPER Fine Cuts

2009

PAMPER Cuts in Jelly cans launch

2016

MARTIN&MARTIN purchase wet plant from Nestlé

2017

Purina PAMPER changes to PAMPER. FRISKIES Dry changes to PAMPER Dry.

2020

New packaging launched for entire range (dry and wet)

Brand Timeline

1978

PAMPER launched (Chunky Loaf format in cans)

1982 - 1992

PAMPER Kitten, followed by various additions to adult until 1992

1995

PAMPER Chunky Meat formats launch

1997

PAMPER Saucy Cuts launch

1999

PAMPER Saucy Mince launch

2000

PAMPER Fine Cuts - single serve pouches launch

2001

Nestlé Purina acquires Pets Products from Tiger Brands

2003

FRISKIES Fine Cuts replaces PAMPER Fine Cuts

2009

PAMPER Cuts in Jelly cans launch

2016

MARTIN&MARTIN purchase wet plant from Nestlé

2017

Purina PAMPER changes to PAMPER. FRISKIES Dry changes to PAMPER Dry.

2020

New packaging launched for entire range (dry and wet)

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