We’re thrilled to have launched PAMPER Dry food in-store, and we can’t wait for your cat to try it (that’s if they haven’t got their paws on it already). However, whoever said change is as good as a holiday, never tried to change a cat’s dietary habits.

We know how fussy cats can be and how sensitive they are to the slightest changes in their routine. That’s why the experts at MARTIN&MARTIN have been working around the clock to ensure a smooth transition as FRISKIES changes to PAMPER in-store.

With a new locally-based manufacturing process, we have made every effort to try and match the dry food flavor profile as closely as possible along with some necessary tweaks to the recipe. This is all to ensure your cat stays happy, healthy and falls in love with the new food.

Here’s are our tips on how to make the transition from FRISKIES to PAMPER as smooth as possible for your fussy feline:

Take it slow – change can take time

A gradual transition will make things easier for your cat. Over a seven-day period, slowly decrease the amount of FRISKIES food in their bowl while increasing the amount of PAMPER. The first day should be purely FRISKIES, and then the second day, mix in a little bit of PAMPER into their bowl. By day four and five, the products should be in similar quantities, and by the end of the week, your cat should be feeling comfortable eating a full bowl of PAMPER.

Get hands on with the transition

Consider hand-feeding your cat some PAMPER dry food, at least initially.

Cats are likely to trust what you feed them directly, so whoever is doing the hand-feeding must have a good relationship with your cat. Be careful not to feed your cat too much at a time, as the sheer amount can be a turn off. The process may take some time for fussy eaters, but it will be worth it.

Worrying about your cat’s favorite FRISKIES pouches? Don’t. The recipe is staying exactly the same and the only thing changing is the name on the packaging.

Dry Range

Wet Range

All those important milestones…

Kittens ( 0 - 12 months )

Growing kittens need the perfect balance of essential nutrients to meet 100% of their daily needs. Our delicious kitten food is everything your new addition needs in every bowl, during this important growth and development phase.

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Adults ( 1-7 Years )

Your adult cat will love our diverse wet and dry food range. Available in multiple lip-smacking flavours (that can also be mixed), each bowl is packed with goodness that will take care of 100% of your adult cat’s daily needs.

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Seniors ( 7+ Years )

Older cats require specific ingredients in their diets to address their unique life stage needs. Our delicious, complete and balanced meals are specifically developed for senior cats and assist with increased mobility.

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