PAMPER has known cats for over four decades.
Great brands (and cat food ranges) don’t just happen overnight.
They are expertly crafted over many years, by multiple passionate experts.
They are continuously reevaluated and meaningfully evolved in line with customers’ needs.
Our story is no different.
Keep scrolling to experience the evolution of PAMPER.
Brand Timeline
1978
PAMPER launched (Chunky Loaf format in cans)
1982 - 1992
PAMPER Kitten, followed by various additions to adult until 1992
1995
PAMPER Chunky Meat formats launch
1997
PAMPER Saucy Cuts launch
1999
PAMPER Saucy Mince launch
2000
PAMPER Fine Cuts - single serve pouches launch
2001
Nestlé Purina acquires Pets Products from Tiger Brands
2003
FRISKIES Fine Cuts replaces PAMPER Fine Cuts
2009
PAMPER Cuts in Jelly cans launch
2016
MARTIN&MARTIN purchase wet plant from Nestlé
2017
Purina PAMPER changes to PAMPER. FRISKIES Dry changes to PAMPER Dry.
2020
New packaging launched for entire range (dry and wet)
Brand Timeline
1978
PAMPER launched (Chunky Loaf format in cans)
1982 - 1992
PAMPER Kitten, followed by various additions to adult until 1992
1995
PAMPER Chunky Meat formats launch
1997
PAMPER Saucy Cuts launch
1999
PAMPER Saucy Mince launch
2000
PAMPER Fine Cuts - single serve pouches launch
2001
Nestlé Purina acquires Pets Products from Tiger Brands
2003
FRISKIES Fine Cuts replaces PAMPER Fine Cuts
2009
PAMPER Cuts in Jelly cans launch
2016
MARTIN&MARTIN purchase wet plant from Nestlé
2017
Purina PAMPER changes to PAMPER. FRISKIES Dry changes to PAMPER Dry.
2020
New packaging launched for entire range (dry and wet)
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